Prism Discovery vs Profound
Quick answer: Prism Discovery measures what moved your AI visibility, 14 days after every published change, and feeds the result into the next draft; Profound reports where you stand.
- 14 days trial
- £1.19 a day, £16.66 in total
- Public pricing from £89 a month
- No sales call
Profound claims checked against their own public pages on 21 September 2026. Prism Discovery claims verified on 25 September 2026.
Where does Profound stop, and how far does Prism Discovery go?
Each row below reads on its own: what Prism Discovery does, what that leaves you to do, and where Profound’s own public pages stop describing the same capability. The six rows that open the table are the same on every comparison on this site.
| Capability | Prism Discovery | Profound |
|---|---|---|
| Measures per engine, or one blended number | Prism Discovery scores each engine separately with the Prism Visibility Index. Each score is weighted for brand mention, source authority and answer position, so a change can be traced to its cause. Impact: You see which engine moved and why. | A separate score for each engine is not described on Profound’s public pages. |
| A finding becomes a tracked object with a lifecycle | Prism Discovery records each finding as a typed Opportunity with a status. A resolved Opportunity is re-checked 14 days later and marked improved, flat or declined. Impact: A finding that did not work can be reopened rather than lost in last month’s report. | A finding with a status and later verification is not described on Profound’s public pages. |
| Can it refuse to publish its own output | Every reviewed Prism Discovery draft passes an expert-panel review before it can be approved. A draft that fails is blocked from approval and publishing, and every override is recorded. Impact: A failed draft cannot be published by accident. | A check that blocks its own output from being published is not described on Profound’s public pages. |
| Does it measure whether what you published worked | Prism Discovery measures AI visibility when content changes and again 14 days later. The difference is stored against that specific change. Impact: You know which publish moved visibility, not only that it moved. | Tying a visibility change to a specific publish is not described on Profound’s public pages. |
| Does what it learns change what it generates next | On Pro and Enterprise, Prism Discovery turns measured outcomes into how the next draft is written and scored. What moved this brand’s visibility shapes the next asset. Impact: Content improves on evidence rather than repeating a template. | Measured outcomes feeding back into what it produces next are not described on Profound’s public pages. |
| Governed by construction, or by policy page | Prism Discovery publishes the AEO ontology it works to, machine-readable at a stable public address. Every term Prism Discovery measures against can be looked up and checked. Impact: Anyone can audit what is being optimised for, without an account. | A machine-readable vocabulary for the terms it measures is not published on Profound’s public pages. |
| Generates content | Prism Discovery generates through a brand-voice filter and an AEO validator, then the expert panel. A draft is scored before anyone reads it, and a failed draft is stopped. Impact: You review scored drafts, not raw ones. | Drafts are staged for a person to approve; an automated check that fails a draft is not described on Profound’s public pages. |
| Publishes to your site | Prism Discovery publishes approved assets to WordPress in one click and to Facebook, Instagram, LinkedIn and TikTok. A weekly autopilot carries content from finding to draft to publish, with a person approving each step. Impact: You publish from the tool that found the gap. | Publishing to a CMS or to social channels is not described on Profound’s public pages. |
| Bring your own model keys | Prism Discovery Enterprise workspaces run generation through their own OpenAI, Anthropic or Gemini keys. Model spend stays on your own account, under your own provider agreement. Impact: Enterprise buyers keep control of model cost and data terms. | Bring-your-own model keys are not described on Profound’s public pages. |
| Pricing | Prism Discovery publishes its prices: Starter £89 a month, Pro £279 a month, Enterprise custom. The 14-day trial costs £16.66, annual billing gives 2 months free, and every plan below Enterprise can be bought today. Impact: You know the cost before speaking to anyone. | Prices are not published on Profound’s public pages; the product is sold through its sales team. |
| Security and data protection | Prism Discovery is a UK company built to UK GDPR and the EU AI Act, with AI disclosure and audit records built in. EU AI Act Article 50 requires AI-generated content to be disclosed, and Prism Discovery records that by construction. Impact: UK and EU buyers get the disclosure record a regulator asks for. | A UK or EU data-residency position is not described on Profound’s public pages. |
Measure what your next publish does
Every content change is measured against a 14-day visibility baseline, so you know which publish moved the number.
What does each Prism Discovery plan include?
Three plans, all with public prices, and each step adds projects, seats, prompts, engines and history. Pro switches on the learning loop that steers the next draft from measured results, and Enterprise removes the ceilings.
- Starter£89 a month
- 3 projects and 3 seats
- 20 tracked prompts on 2 engines
- 90-day history
- 25 content packages a month
- One WordPress site for publishing
- Content generation with the AEO validator and expert-panel gate
- Weekly automation
- Pro£279 a month
- 10 projects and 10 seats
- 50 tracked prompts on 4 engines
- 180-day history
- 100 content packages a month
- One WordPress site for publishing
- Outcome feedback loop: measured results steer the next draft
- Experiments engine
- PDF export, custom branding and a weekly digest
- EnterpriseCustom
- Unlimited projects and seats
- Unlimited tracked prompts on all 5 engines
- 365-day history
- Unlimited content packages a month
- Unlimited WordPress sites for publishing
- Bring your own OpenAI, Anthropic or Gemini keys
- Google AI Overviews included
When should you choose Prism Discovery over Profound?
Prism Discovery is built for the work after measurement: writing, gating, publishing, and measuring what the publish did 14 days later. Choose it over Profound when the left-hand list describes what you need; the right-hand list is who it is not for.
Choose Prism Discovery if you
- You want to know whether what you published worked: Prism Discovery measures AI visibility 14 days after every content change and stores the difference.
- You want the next draft to learn from the last one: on Pro and Enterprise, what moved your visibility shapes what is written next.
- You want findings you can hold to account: every Opportunity is re-checked 14 days after it is resolved and marked improved, flat or declined.
- You want a gate, not a score: a draft that fails the expert panel cannot be approved or published without a recorded override.
- You want to run controlled tests: on Pro and Enterprise, the experiments engine scores variants statistically before you commit to one.
- You want the vocabulary you are optimising against published and machine-readable: Prism Discovery maintains a public AEO ontology.
- You want to see the price and start today rather than book a call.
- You need a UK supplier working to UK GDPR and the EU AI Act.
Prism Discovery may not be your fit if
- You are a large enterprise buying through procurement on a custom package, with a legal team that expects a sales process.
- You want a dashboard to read rather than a loop to run.
Two profiles, on purpose. Prism Discovery is a workflow with a paid trial and public pricing, and it is not the right buy for someone who only wants a dashboard.
What is frequently asked about Prism Discovery and Profound?
The questions below are the ones buyers comparing Prism Discovery with Profound ask most. Each answer stands on its own, names its sources, and was checked on the dates shown at the top of this page.
Does either tool publish content, or only recommend it?
Prism Discovery generates and publishes: approved assets go to WordPress in one click and to Facebook, Instagram, LinkedIn and TikTok, with a weekly autopilot that a person approves at each step, so the fix ships from the tool that found the gap. Publishing into a CMS is not described on Profound’s public pages.
Does Prism Discovery measure whether published content worked?
Yes. When content changes, Prism Discovery records AI visibility at that moment and measures it again 14 days later, storing the difference against that specific change, so the effect of one publish is a number on a record rather than a trend line read by eye. Attributing a visibility change to a specific publish is not described on Profound’s public pages.
Does what Prism Discovery learns change what it writes next?
Yes, on Pro and Enterprise. What moved this brand’s visibility shapes how the next draft is written and scored, so content improves on evidence rather than repeating a template week after week. Measured outcomes feeding back into generation are not described on Profound’s public pages.
Can Prism Discovery refuse to publish its own draft?
Yes. Every reviewed draft passes an expert-panel review before it can be approved, and a draft that fails is blocked from approval and publishing. An override is possible and every override is recorded, so passing a failed draft is a decision someone owns. A check that blocks its own output is not described on Profound’s public pages.
Which is better for a small team, Prism Discovery or Profound?
Prism Discovery, on how it is sold: public pricing from £89 a month, a self-serve 14-day trial and plans built for 3 to 10 seats, so a small team can start the same day without a procurement process. A self-serve plan is not described on Profound’s public pages, which describe an Enterprise offering arranged through its sales team.
Related articles: which comparison should you read next?
The same six questions are applied on every page below, so the rows line up across products and the rubric page explains how each one was answered.
- Prism Discovery vs Peec AIPrism tracks what changed because of you and learns from it; Peec AI tracks prompts.Read the comparison
- Prism Discovery vs Otterly.AIPrism measures whether what it published worked; Otterly.AI reports where you stand.Read the comparison
- How Prism Discovery comparesThe six questions, the four-tier ladder, and Prism scored on its own rubric.Read the comparison
Where do these claims come from?
Every Prism Discovery claim above was verified against the product on 25 September 2026, and each row keeps a record of the evidence it was checked against. Profound claims come from the pages listed below, checked on 21 September 2026, and are cited as text rather than linked.
- Profound pricing page (tryprofound.com/pricing), checked 21 September 2026
- Profound product pages (tryprofound.com), checked 21 September 2026
- Prism Discovery pricing
Something out of date? Profound may have changed since 21 September 2026. Tell us and we will correct it.
Start with a measured baseline
Prism Discovery measures where you stand on each engine, writes and gates the content, publishes it, and tells you 14 days later whether it worked. Profound reports where you stand.
- 14 days trial
- £1.19 a day, £16.66 in total
- Public pricing from £89 a month
- No sales call
Written by the Prism Discovery team. Profound claims checked against their own public pages on 21 September 2026. Prism Discovery claims verified on 25 September 2026.